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33 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

yuck! i havnt come across a worser line and a lamer specimen of print advertising in recent times

~ old habits die hard, older ones never do ~

Darrin Stephens's picture
Darrin Stephens
242 pencils

(yawn)

pixelbomb1's picture
pixelbomb1
2555 pencils

and a cop.

Sincerely,
Arnold Santillan
714-206-2459

postman's picture
postman
951 pencils

...with a red light. ;)

djspiralz's picture
djspiralz
491 pencils

or maybe the post of the traffic light

adstrike's picture
adstrike
334 pencils

this so bad, so obvious, you can do better, the first ad is much more better, what is the benefit here? or the powerful insight... red lights stop me!! wow what an insight.. is not even a campaign...

addyhoch10's picture
addyhoch10
2592 pencils

btw, what's wrong with the traffic light? is it falling forward?

pixelbomb1's picture
pixelbomb1
2555 pencils

hello addy.. it's the force behind the beamer when he/she stopped it's so strong that it blew the pole.

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
2592 pencils

hey pixel!
cool. i'll get me that beamer and blow every pole in town.
oh. now that sounded gay.

pixelbomb1's picture
pixelbomb1
2555 pencils

i knew somehow someway that gay comment would come up. "BMW" blowing the poles in the red light district.
BMW = Blowing My Wind.

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
2592 pencils

hehe yeah, it's gettin late...
no more ambiguity, i promise.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Ace and Gary. I'm getting a bit sick of your conversation here...

addyhoch10's picture
addyhoch10
2592 pencils

well you're not even invited sweet heart...
;)

Kin's picture
Kin
86 pencils

...not stopping for old woman crossing the road?...now that's mean...

itch's picture
itch
806 pencils

this ad is boring...

* it's not how good you are. it's how good you want it to be *

yudi's picture
yudi
255 pencils

My kid's ambulance is better. He says, "not even a red light can stop it, daddy."

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

this ad says nothing to me, i'm disapointed because i always enjoy BMW ads, i dunno where they went wrong with these 2.

Have Heart's picture
Have Heart
922 pencils

Wow, this is bad. Sooooo bad. Bad, bad, bad.

Bad.

Steeef's picture
Steeef
135 pencils

the colombian drugsdealers would be pleased to hear this

sherman's picture
sherman
153 pencils

does it never run out of petrol?
i think no petrol can stop a car.

whitespace's picture
whitespace
1953 pencils

"Get down and push the cart, kiddo!"

pixelbomb1's picture
pixelbomb1
2555 pencils

whitespace is your friend!

Sincerely,
Arnold Santillan
714-206-2459

Beatboxer's picture
Beatboxer
1519 pencils

Ahahahahahahahaha. BAD.

morph's picture
morph
38 pencils

I want a car I can stop when I want it to stop.
Or is it a special BMW that comes without brakes and is only afraid of red lights?

I think there's something lost in the translation though. It works better in spanish.
The art direction is oh so wrong.

Vicky's picture
Vicky
375 pencils

Bad is a good word for this ad...
What the fuck went wrong with the copywriter???

LUDOVICO_COL's picture
LUDOVICO_COL
24 pencils

UN CARRO SICOPATA, NI SIQUIERA LO DETIENE UN PEATON EN LA VIA

x-men's picture
x-men
340 pencils

I know some copywriters that are looking for a job.

kaceres's picture
kaceres
235 pencils

no creo que esto sea un aviso como para ublicar en un lugar como éste. se escacharon grupo xpo. la verdad no es un buen aviso, parece de univeritario de primer semestre.

@Hazan_Ko

Rog's picture
Rog
6094 pencils

Italy. The mantle has been formally passed down.

>>>> That's not an ad. THIS is an ad.

yep's picture
yep
50 pencils

Nooooooooooooooooooooooooooooooooooooooooooooooooooooo

ajoep's picture
ajoep
28 pencils

i don't like
j'aime pas
no me gusta

Electra's picture
Electra
2 pencils

Sin comentarios. demasiado malo, no se para que se exponen subiendo un aviso tan pero tan malo.

alec eiffel's picture
alec eiffel
30 pencils

what about the brakes?

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