BMW with Backup Sensors: Kid

Advertising Agency: Ogilvy, Guatemala

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21 comments

djvini's picture
djvini
1081 pencils

Great!!

Creative El Taier Tribu DDB

toute's picture
toute
22 pencils

Belissimo!

chuckieT's picture
chuckieT
680 pencils

Love it.

morse's picture
morse
16005 pencils

Great idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

wow.. :D

Hadrons's picture
Hadrons
5743 pencils

lame.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture
somecopywriter
1106 pencils

Really, really nice. Old approach done in a fresh way. Well done to the team who made this.

djvini's picture
djvini
1081 pencils

This piece won Clio Awards and these are the details: Advertising Agency: Ogilvy, Guatemala. Executive Creative Director: Miguel Mayen. Art Director: Christina Irving-Bell

Copywriter and Creative Director: Otto Gramajo. Designer: Vinicio De Leon. Illustrator:Fernando Mira

Chief Creative Officer: Ramiro Eduardo

And check this link: http://www.clioawards.com/winners/winners.cfm?medium_id=2

Creative El Taier Tribu DDB

gustavoabrilL's picture
gustavoabrilL
869 pencils

tranquilo defiendo mi idea hahaha

djvini's picture
djvini
1081 pencils

Al contrario papá es un honor poder estar en ese gran equipo creativo. Y sobre todo Gran Idea de OTTO!!! :)

Creative El Taier Tribu DDB

dearturki's picture
dearturki
311 pencils

amazing.

Blashyrkh's picture
Blashyrkh
32701 pencils

Was going to say done but nope it's the same http://adsoftheworld.com/media/print/bmw_kid

djvini's picture
djvini
1081 pencils

Rare. Why publish it again?

Creative El Taier Tribu DDB

kleenex's picture
kleenex
29454 pencils

cheap to do.

djvini's picture
djvini
1081 pencils

Simple is better!!!

Creative El Taier Tribu DDB

Rita Ashra's picture
Rita Ashra
4 pencils

brilliant idea!!

penline's picture
penline
58 pencils

Great!

Wordfruit's picture
Wordfruit
1023 pencils

Not bad. I'm trying to think how I flick through a magazine -- sometimes backwards I think, but sometimes I'd go forwards too. Don't know how representative that is.

Does the ad say what the backup sensors do exactly?

Or are they parking sensors?

vlads's picture
vlads
539 pencils

love it! good one!

adeight's picture
adeight
33 pencils

Sorry... but i don't like it. The idea is good... but now it are just two different ads. Would be much stronger if the car and the kid were in same size.
And for me it feels, when i turn a page, i'm going forward... not backwards...

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