Where our Exploration Ends, Yours Begins

June 2010

Print advertisment created by GSD&M, United States for BMW, within the category: Automotive.

Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Jay Russell
Art Director: Robert Lin
Writer: Jeff Maki
Producer: Becky Carrel
Account Services: Tiffany Dixon, Travis Scoggins, Shannon Hearon, Nick Schulte
Marketplace Plannings: David Matathia, Elizabeth Thompson

Comments (11)

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Guest's picture

pitty, bmw deserves better

Guest's picture

BMW got so boring. Especially in Germany. This "Freude" campaign is absurd.

Guest's picture
Guest is that it? That's the best headline GSDM could come up with?

Hibon's picture
Activity Score 3736

All these boring car ads... all the same.(change the logo and this can be for Audi, Mercedes, Volvo, Citroen....)

Simple ideas are the best !

TKoD's picture
Activity Score 103

You should add the clients in the credits... sure they would be very proud of signing their wonderful job.

miko1aj's picture
Activity Score 3086


Guest's picture

Here's background on the campaign:

The “Sculpture” campaign was inspired by an actual kinetic sculpture that lives at the BMW Museum in Munich. Each sphere represents one of the more than 700 BMW designers, and the sculpture reflects the BMW design process. Like the designers, the spheres act independently of each other, and then eventually come together to create the finished product: In this case, the all-new BMW 5 Series.

Guest's picture

If you have to explain the campaign it's not working.

Dzsoi's picture
Activity Score 8512

Oh, it reminds me the good ol' times when I wrote my first headlines and bodycopies... they were ultimately ambitiously boring.

Spoonfeederxxx's picture
Activity Score 641

This advert is brilliant for 1982...

velle's picture
Activity Score 1550

no. tedious. spare us the technical details of how a product works, even if you try to say it with brevity - we're just not as interested in all that unless it's an innovation well worth the front page of a newspaper - companies striving for excellence, et. al. is expected nowadays. also, yes, it's early 1980s style - which defeats the impression you're trying to make of being in step with the times.

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