For the first time, I'm not going to blame the agency, but the client for approving this God-awful, sorry concept. I seriously believe sometimes BMW doesn't even understand their OWN brand identity and its positioning. They should just have ONE global agency overseeing all creative across the board. Period.
Subscribe
Delicious
Digg
Reddit
Comments
AT&T already did the CramWordsToMakeALocation campaign.
For the first time, I'm not going to blame the agency, but the client for approving this God-awful, sorry concept. I seriously believe sometimes BMW doesn't even understand their OWN brand identity and its positioning. They should just have ONE global agency overseeing all creative across the board. Period.
This looks like a yellow pages ad... BMW huh? neverwouldhavethunkit
Welcome to Lamesville. Polulation: this ad. ZING.
Bad ad.
OK idea.
BORING execution.
OLD concept.
NICE art directed & photography.