BMW: The Pedestrian

There is a man along your path…
BMW Night Vision. With detection of individual persons before they become visible to the human eye.

Advertising Agency: Futura2/2 , Skopje , Macedonia
Creative Director: Filip Unkovski
Art Director: Milan Stojanov
Copywriter: Marija Stevanovska
Photographer: Sasko Manev

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13 comments

dsklan's picture
dsklan
1927 pencils

if you talk about nitevision why is there a sun on the tarot card?!

silvi's picture
silvi
4172 pencils

Forced, empty. No idea

oshe's picture
oshe
852 pencils

el beneficio es tan bueno, que la idea se quedó corta

Marlus Lau's picture
Marlus Lau
1806 pencils

Forced.

Hibon's picture
Hibon
3731 pencils

Forced...very forced!

Simple ideas are the best !

federo's picture
federo
781 pencils

Is funny but I can´t see how appropiate is

Neitcheze's picture
Neitcheze
8 pencils

To me it come across as foresight, as the Tarot Card Reader can tell you there is a man along your life's path, the car can tell you there is a man across the path in front of you.

I agree a stretch and should have been rethought.

mgriff21's picture
mgriff21
592 pencils

Lame.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

rolling.stone's picture
rolling.stone
2740 pencils

good feature

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~ Quite obviously, I have gathered no moss ! ~

evikRAM's picture
evikRAM
349 pencils

Is It New Feature In BMW..??
Great Feature & Concept Of Adv.

!! जय श्रीराम !!

Green_Hornet's picture
Green_Hornet
55 pencils

Ok, idea is clear.

But: 2 stars are lost because you had to explain the idea. 1 star is lost because the typeface is not CI at all. And another 2 stars are lost because of that horrible bad photography of the hand. I hope this is student work!

Guest's picture
Guest

The idea is clear. He wants to claim the Night Vision technology. The technology is so magic that it can pick out ' the Fool''. That's why he use the Fool image in Tarot to represent pedestrian. I think the execution is funny. Maybe it's deeper than i thought.

arete's picture
arete
3 pencils

I think the idea is clear that the night vision technology is so magic that it can help you to detect the pedestrian. The execution use a magician tone and manner with a card image of 'the Fool' in Tarot’s. The fool often indicates a naive person. In western country it will work, but in China, i'm afaid not.

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