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The Pedestrian

Agency: 
Published/Aired: 
December 2009
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Also From This Campaign (1 items)

Description: 

There is a man along your path…
BMW Night Vision. With detection of individual persons before they become visible to the human eye.

Advertising Agency: Futura2/2 , Skopje , Macedonia
Creative Director: Filip Unkovski
Art Director: Milan Stojanov
Copywriter: Marija Stevanovska
Photographer: Sasko Manev

Comments (13)

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Highest Rated

arete's picture
arete
3 Activity Scores

I think the idea is clear that the night vision technology is so magic that it can help you to detect the pedestrian. The execution use a magician tone and manner with a card image of 'the Fool' in Tarot’s. The fool often indicates a naive person. In western country it will work, but in China, i'm afaid not.

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