There is a man along your path…
BMW Night Vision. With detection of individual persons before they become visible to the human eye.
Advertising Agency: Futura2/2 , Skopje , Macedonia
Creative Director: Filip Unkovski
Art Director: Milan Stojanov
Copywriter: Marija Stevanovska
Photographer: Sasko Manev
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13 Comments
if you talk about nitevision why is there a sun on the tarot card?!
Forced, empty. No idea
el beneficio es tan bueno, que la idea se quedó corta
oshe.pb@hotmail.com
Forced.
Forced...very forced!
Simple ideas are the best !
Is funny but I can´t see how appropiate is
To me it come across as foresight, as the Tarot Card Reader can tell you there is a man along your life's path, the car can tell you there is a man across the path in front of you.
I agree a stretch and should have been rethought.
Lame.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
good feature
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~ Quite obviously, I have gathered no moss ! ~
Is It New Feature In BMW..??
Great Feature & Concept Of Adv.
!! जय श्रीराम !!
Ok, idea is clear.
But: 2 stars are lost because you had to explain the idea. 1 star is lost because the typeface is not CI at all. And another 2 stars are lost because of that horrible bad photography of the hand. I hope this is student work!
The idea is clear. He wants to claim the Night Vision technology. The technology is so magic that it can pick out ' the Fool''. That's why he use the Fool image in Tarot to represent pedestrian. I think the execution is funny. Maybe it's deeper than i thought.
I think the idea is clear that the night vision technology is so magic that it can help you to detect the pedestrian. The execution use a magician tone and manner with a card image of 'the Fool' in Tarot’s. The fool often indicates a naive person. In western country it will work, but in China, i'm afaid not.