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Agency Network: 
Published/Aired: 
February 2010
Description: 

This ad ran in business-to-business magazines targeting independent garages and their mechanics.

Print advertisment created by Cundari, Canada for BMW, within the category: Automotive.

Exceptional service keeps BMWs performing like BMWs. And that includes using original BMW parts. To find out how we can help you keep your BMW customers satisfied, visit partnersinquality@bwwgroup.ca

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy Mckay
Copywriter: Shelly Dwyer
Production Managers: Georgette Iordanous, Cecily Lo, Chris Yang
Photographer: Shanghoon
Account Director: Martha Danobeitia

Comments (19)

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kripaakar's picture
kripaakar
Activity Score 522

wow!!

shahidali's picture
shahidali
Activity Score 4069

there's a 'cool' factor in it.

shahid

appie's picture
appie
Activity Score 157

I can like this!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Awesome

sneakyhands's picture
sneakyhands
Activity Score 1857

visual makes no sense. why do i care about these boring wrenches?

Scrapenbaker's picture
Scrapenbaker
Activity Score 404

cause it looks like the bmw car grill

xcreativity's picture
xcreativity
Activity Score 2374

impressive visual

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

roel_bogers's picture
roel_bogers
Activity Score 84

Very nicely done!

dsklan's picture
dsklan
Activity Score 1926

makes no sense, the ad is for spare parts, not for repair service

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Agreed. This advert would be so much better if it employed spare parts instead of tools...

Wordnerd's picture
Wordnerd
Activity Score 6692

agree. looks like theres a lot to repair on a bmw. change the logo to mercedes and its ok :P

boom's picture
boom
Activity Score 160

really clever. love the bmw grill. beautiful looking too.

Imagepro's picture
Imagepro
Activity Score 112

It's a nice picture, but I think people might get this wrong. It sure can look like BMW is a lot of maintance

boom's picture
boom
Activity Score 160

it says the ad was in b2b magazines targeting independent garages not consumers.

Hibon's picture
Hibon
Activity Score 3736

Just great!

Simple ideas are the best !

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Roger, that.

The Jobless Writer
Will Think for Salary

Corbeen's picture
Corbeen
Activity Score 1093

another ad in the world of ads.

Aba Hu's picture
Aba Hu
Activity Score 4

that gives the impression of "already done and seen" but the execution is top
bravo

mosho's picture
mosho
Activity Score 298

it's more like repairing than spare parts right

Mohamed El Mahdy
www.sketchescs.com

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