BMW: Runner

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina
Published: May 2012

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6 comments

Design Central's picture
Design Central
364 pencils

Very good!

khronos's picture
khronos
998 pencils

doh!

Hadrons's picture
Hadrons
5743 pencils

Love this campaign, great idea, great execution. Nicely done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salil.sharma's picture
salil.sharma
2278 pencils

This is best all of them

everartz's picture
everartz
7611 pencils

i love the art direction!!!

| Everartz |

rakhal's picture
rakhal
141 pencils

clear

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