BMW Premium Selection: Street

good photography, bad idea

i think theres something in the idea, but theres just too many layers to get there.

german company using italian agency?..mmmmm click here.

this is shitty.....hope this hasn't gone to print!

The thinking is good.

The idea is just a bit of a struggle to land properly.

Maybe you need to rethink the surface.

Bubble wrap.

Maybe a freshly made road with a steam roller in the distance anything to suggesty it's brand new.

Good luck.

Nice execution.

shouldn't it be the car that would need the unwrapping or does that make too much sense?

yes the photographie is nice but the ad , ???

i like the metaphor in the execution, which 'jacksonrabbit' doesn't understand. but as roman said, in other to avoid semantics, they could add something to make the message clearer.

unwrapping further cud hv help th idea...

bronze for craft!

i think it's a great idea (but maybe not for the right subject). i can almost smell this new road smell. and the smooth, black tarmac that is hidden underneath this covering...

Forza Italia!
So close, yet sooooooooooo...
A couple too many degrees of separation here.

A used car is a used car! This shows new. Nice art direction but wrongly used.

Nice idea. But not the surface.

Yeah, agree. It shows surface must be reedit. There are some more great ideas that that surface.

Nice photo. I seems to me like "Learn how to trade stocks and how to Invest" - is a unique stock market investing guide and investor education web site.