BMW: Oftalmologist

BMW workshop, specialized medicine for your vehicle.

Advertising Agency: Huella Publicidad, Managua, Nicaragua
Creative Directors: Sudyen Sanchez, Alberto Cuadra
Art Director: Marvin Coleman
Photographer: Stock BMW
Designer: Barney Rugama

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16 comments

AmOgodzzz's picture
AmOgodzzz
826 pencils

Did they mean 'ophthalmologist'? Otherwise, I don't get the joke.

alexander_bickov's picture
alexander_bickov
3279 pencils

Dont understand

SAM75's picture
SAM75
218 pencils

Lens infected by Cataracts.

Davosk's picture
Davosk
4833 pencils

The new BMW philosophy is 'JOY'.

ignorant's picture
ignorant
2 pencils

mean:
BMW is almost a human. We care about the health of bmw.

advocate's picture
advocate
268 pencils

what about for Diarrhea

Marlus Lau's picture
Marlus Lau
1806 pencils

Humm...I like it. Clean and good layout. Nice idea.

paumarques's picture
paumarques
1314 pencils

Tractem el teu vehicle com a tu et tractarà el teu metge especialista. m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

shahidali's picture
shahidali
4063 pencils

i've loved this campaign.

shahid

kamilwoojcik's picture
kamilwoojcik
139 pencils

bmw is always "JOY" as campaign says.

Guest's picture
Guest

Is a BMW workshop piece, not a BMW car communication, they are not promoting the BMW as a vehicle...

brandingworthspreading's picture
brandingworthsp...
648 pencils

They always find a new angle to advertise their products.

silvi's picture
silvi
4172 pencils

Poor concept

Prime83's picture
Prime83
497 pencils

Lost in translation.
Ophthalmologist *

Guest's picture
Guest

in spanish, it;s "oftalmologo" so ... since there is alot of spanglish in Nicaragua, they might have just combined the 2 words.

mossy's picture
mossy
3 pencils

I guess you really have to be a BMW fan to get emotional on seeing this ad, I know people that would get emotional on this. I never owned a BMW though, I hope I will, I've always wanted one. Love the ad obviously!

Planning to go to BMW of Towson, any tips for me?

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