BMW: Oftalmologist
BMW workshop, specialized medicine for your vehicle.
Advertising Agency: Huella Publicidad, Managua, Nicaragua
Creative Directors: Sudyen Sanchez, Alberto Cuadra
Art Director: Marvin Coleman
Photographer: Stock BMW
Designer: Barney Rugama


15 Comments
Did they mean 'ophthalmologist'? Otherwise, I don't get the joke.
Dont understand
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Lens infected by Cataracts.
The new BMW philosophy is 'JOY'.
mean:
BMW is almost a human. We care about the health of bmw.
what about for Diarrhea
Humm...I like it. Clean and good layout. Nice idea.
Tractem el teu vehicle com a tu et tractarà el teu metge especialista. m'agrada.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
i've loved this campaign.
shahid
bmw is always "JOY" as campaign says.
Is a BMW workshop piece, not a BMW car communication, they are not promoting the BMW as a vehicle...
They always find a new angle to advertise their products.
Blog | Twitter
Poor concept
Lost in translation.
Ophthalmologist *
in spanish, it;s "oftalmologo" so ... since there is alot of spanglish in Nicaragua, they might have just combined the 2 words.