BMW: Not close enough

BMVV. Close, but not quite. Use only BMW original parts.

Advertising Agency: Mene & Money, Manaus, Brazil
Creative Director: Nilio Portella
Art Director: Leandro Marcião
Copywriter: Andre Nishiwaki
Published: May, 2014

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4 comments

kleenex's picture
kleenex
29333 pencils

WEAK.

adri10288's picture
adri10288
337 pencils

Ya I saw one where the headline was "BWM"...same concept basically.

Nevertheless, it's a one-off you have here. Not a huge fan of the sub-head combo either.

morse's picture
morse
15972 pencils

It's ok, but there is no campaign idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Victorch's picture
Victorch

did this with toyota (tollota) 8 years ago.

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