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BMW Night Vision: Crocodile

BMW Night Vision: Crocodile
Your rating: None Average: 9.3 (3 votes)

Night vision. Now available.

Advertising Agency: Publicis, Dallas, USA
Executive Creative Director: Shon Rathbone
Group Creative Director: Eric Moncaleano
Assoc. Creative Director/Art Director: Dolph Kawalec
Copywriter: Greg Szmurlo
Published: 2007
Via: Adverbox

Comments

fersvax's picture 1210 pencils

Forced!!!

FER.

DarkSide's picture 899 pencils

Boring and forced. Student level.

Doing great work is hard, criticize others is way easier.

Spanky's picture 2023 pencils

on the bright side, they didn't show a car. on the not so bright side, they didn't show anything worth seeing in its place.

What the Hell's picture 114 pencils

back to the 90's

kc_brock's picture 694 pencils

with all that's been said these still look pretty damn cool.

rd

erhanali's picture 365 pencils

I don't agree with you guys. Actually it is pure and simple.

"Everyday is one short life"

www.erhanali.blogspot.com/

"Everyday is one short life"

www.erhanali.blogspot.com/

Umlaut's picture 199 pencils

Boring

Umlaut

jonft's picture 264 pencils

I believe the client can do their own Ads.

jono

novel's picture 190 pencils

yeah,so boring!

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

puppiepoppy's picture 1582 pencils

SUPER DUPER FORCED! Night vision in a BMW car? Come on guys! Only those military vehicles do have night vision capability.

"Bowww Wowww"

puppiepoppy's picture 1582 pencils

Well, from the visual, it look like the so called 'Night Vision' is actually the headlights...halogen, xenon, etc shit. It's more like 'night lighting' for me, but again...isn't headlights are for night time use? That's stating the fact.

"Bowww Wowww"

Bonjohn's picture 14 pencils

Maybe you should inform yourself better before you give a reaction. Nightvision actually is available on BMW vehicles, and it works great!

And no, Nightvision has nothing to do with the headlights. Theoretically it is even possible to drive at night without your headlights on. (Don't try this at home ;) )

B128's picture 394 pencils

Never thought I'd see the day... BMW of all cars???
I think this is just annoying.

mauricechike's picture 44 pencils

CRE8IVE: Simple and to the point. (the frogs a little ugly though, but since a single feature is being sold...i think its a gr8 idea).

CRE8IVE

intriceight's picture 22 pencils

Ugliest frog I've ever seen too. (It's a crocodile!)

mrtalented's picture 2181 pencils

forced creatures

Beatboxer's picture 1523 pencils

Ohhhh, look...

His cute little eyes are the BMW's head-lights. The frog-o-dile is watching your every step... Muahahahahahah.

Bonjohn's picture 14 pencils

I think it's a great ad! I'm just bored with all the comments from people who don't know anything about it, but still think they need to make themselves heard with all kinds of nonsense comments.

* Nightvision has nothing to do with headlights, and is NOT ONLY available in military cars (nor only in BMW)
* People who can't see the difference between a frog and a croc.

It seems boring, untill you know what's being sold! Then it's a great commercial! My compliments. And please to everybody, inform yourself before you give any comment!!!!

@Beatboxer: I don't know how long you needed to figure this one out, but believe me, you aren't the first one to see this

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