This print ad was run in press in November in South Africa. It is an adaptation of the iconic South African “BMW Mouse” TV commercial originally created for power steering. The concept revolves around linking past innovations with present ones (on-board internet) by replacing the live mouse with a digital version. See link of original: http://www.youtube.com/watch?v=Qf0jvHfTODw
Print advertisment created by Ireland / Davenport, South Africa for BMW, within the category: Automotive.
Introducing on-board internet.
Now you can experience advanced infotainment and in-car internet, complete with mobile phone and music player features, all from the comfort of your driving seat. For more information visit www.bmw.co.za.
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