BMW motorsport: No mercy
The new BMW K 1200 R. No mercy.
Advertising Agency: PPGH JWT_Group, Amsterdam
Copywriter: Dimitri Michels
Art direction: Marc Linderhof, Erik Evers
Accounts: Paul Loohuis, Brigitte Kuijpers
Photography: Simon Warmer
Postproduction: Magic / Edwin Veer


10 comments
the idea is outstanding...
its just that the excution could've been done much better ... + they're just too many of em.
I like it... Also like the art direction.
Really, really nice. As a motorcyclist this ad resonates with me.
My only wish is that it was for a Ducati, or Aprilia or some brand that was more associated with the competitive rider. BMW riders are a very different breed.
The comment above is 80% jealousy.
I agree there are too many ‘trophies’ on the wall
Also I think the photo is out and too wide making the bike appear small and without detail.
<<>>
sexy
Beautiful
Fail Harder.
Superlative.
Great
great concept... ;-)
no need for text.. is so great..... Bravo.