BMW motorsport: No mercy

The new BMW K 1200 R. No mercy.

Advertising Agency: PPGH JWT_Group, Amsterdam
Copywriter: Dimitri Michels
Art direction: Marc Linderhof, Erik Evers
Accounts: Paul Loohuis, Brigitte Kuijpers
Photography: Simon Warmer
Postproduction: Magic / Edwin Veer

10 comments

bandar's picture
bandar
26 pencils

the idea is outstanding...
its just that the excution could've been done much better ... + they're just too many of em.

Mtl Dave's picture
Mtl Dave
274 pencils

I like it... Also like the art direction.

Zulu's picture
Zulu
84 pencils

Really, really nice. As a motorcyclist this ad resonates with me.

My only wish is that it was for a Ducati, or Aprilia or some brand that was more associated with the competitive rider. BMW riders are a very different breed.

The comment above is 80% jealousy.

MADE in the USA's picture
MADE in the USA
434 pencils

I agree there are too many ‘trophies’ on the wall
Also I think the photo is out and too wide making the bike appear small and without detail.

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reena's picture
reena
26 pencils

sexy

drizae's picture
drizae
503 pencils

Beautiful

Fail Harder.

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

Superlative.

germanhudders's picture
germanhudders
336 pencils

Great

partho.sarkar's picture
partho.sarkar
78 pencils

great concept... ;-)

Corbeen's picture
Corbeen
1092 pencils

no need for text.. is so great..... Bravo.

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