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BMW Motorrad: New
A new BMW Motorrad dealer is born.
Advertising Agency: Proximity Italia, Milan, Italy
Creative Directors: Nina Almonte, Enzo Sterpi
Art Director: Maria Piccinini
Copywriter: Martino Lapini
Photographer: Piero Perfetto
Published: December 2007
Comments
If only this was a real promotional piece for new parents/BMW owners!
Too many cooks in the kitchen....
i this ad just trying to portray creativeness for the sake of being creative? How many BMWs would this ad sell I wonder?
Are you commenting for the sake of commenting? Does "A new BMW Motorrad dealer is born" sound like it's trying to sell anything, let alone a Beemer?
This has to be a milestone in lateral thinking.
very first thought idea and bad execution not to the brand standard.
- kk
http://kk-portfolio.blogspot.com
It's So fake...
Sheer driving pleasure is not the BMW Motorrad line.
The Ultimate Riding machine is...
Never published and it's also very bad!
I love Italian advertising!
same idea
http://adsoftheworld.com/media/print/mcdonalds_baby_ronald
this is sweet
I like the lateral thinking in this. Good work. I mean it.
First degree thinking at its finest. It looks nice, but the idea doesn't live up to it.
I don't care whether it's a first idea or not.
It looks cute.
bizarre... arrive derci
girlie stuff for bikers...
doesn't work at all
Say no more...
i like this adv...
and it's also italian...
Ciao a tutti belli e brutti...
Ciao a tutti belli e brutti...
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