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BMW Motorcycles: Chess
Advertising Agency: STIR, Milwaukee, USA
Creative Director: Steve Koeneke
Art Director: Andrew Nordquist
Copywriter: Scott Shalles
Comments
There it is, multiplied into the background again.
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Draw a circle. Then, step out of it.
Not very clean for BMW. As for motorcycles BMW seeks the performance , thrill and safety. Keep those in mind when design anything for their dealers.
The graphics can be strongly improved.
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Preface Media, Inc.
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URL: www.PrefaceMedia.com
Nice line, that's all folks.
Brilliant line.
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