BMW: Motion is Our Muse

Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Jay Russell
Art Director: Robert Lin
Writer: Jeff Maki
Producer: Becky Carrel
Account Services: Tiffany Dixon, Travis Scoggins, Shannon Hearon, Nick Schulte
Marketplace Plannings: David Matathia, Elizabeth Thompson
Aired: June 2010


Guest's picture


Guest's picture

GSD&M needs a muse. Big time.

AssassinX's picture
1329 pencils

Feel sorry for the creative team.

Adaddicted's picture
3435 pencils

I like the cleanliness of BMW campaigns.
Not so creative...? for what??
The product itself is creative!


rolling.stone's picture
2740 pencils

i appreciate the simplicity of the campagin


~ Quite obviously, I have gathered no moss ! ~

Minerva Pinto's picture
Minerva Pinto
1394 pencils

Motion is the muse and yet there is no motion?

Guest's picture

Here's background on the campaign:

The “Sculpture” campaign was inspired by an actual kinetic sculpture that lives at the BMW Museum in Munich. Each sphere represents one of the more than 700 BMW designers, and the sculpture reflects the BMW design process. Like the designers, the spheres act independently of each other, and then eventually come together to create the finished product: In this case, the all-new BMW 5 Series.

Dzsoi's picture
6556 pencils

It makes me more sleepy than a full-comfort backseat of a new BMW 5 after a sleepless night, with Keane on the radio.

Guest's picture

Sums up the brand perfectly: Cold, overwrought, and lacking personality.

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