BMW: Matchbox gearbox
The new 8-speed automatic transmission comes standard with the 1, 3 and 5 series
Advertising Agency: JWT, Netherlands
Creative Directors: Massimo van der Plas, Joep de kort
Art Director: Joep de Kort
Copywriter: Massimo van der Plas
Photographer: Simon Warmer
Postproduction: Magic Group
Published: January 2012


4 comments
:d
it becomes usual to have this kind of crap popping out from JWT, which is an agency still searching to find its positioning...
JWT is sinking
not great, but not bad.
Boring way to communicate a pretty boring message.