BMW: Matchbox gearbox

The new 8-speed automatic transmission comes standard with the 1, 3 and 5 series

Advertising Agency: JWT, Netherlands
Creative Directors: Massimo van der Plas, Joep de kort
Art Director: Joep de Kort
Copywriter: Massimo van der Plas
Photographer: Simon Warmer
Postproduction: Magic Group
Published: January 2012

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4 comments

9 pencils

usfSaturday, January 28, 2012 - 01:51

607 pencils

jponinoSaturday, January 28, 2012 - 13:56

it becomes usual to have this kind of crap popping out from JWT, which is an agency still searching to find its positioning...
JWT is sinking

15818 pencils

kleenexSaturday, January 28, 2012 - 17:21

not great, but not bad.

142 pencils

DalandSunday, February 26, 2012 - 10:14

Boring way to communicate a pretty boring message.

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