BMW: Matchbox gearbox

The new 8-speed automatic transmission comes standard with the 1, 3 and 5 series

Advertising Agency: JWT, Netherlands
Creative Directors: Massimo van der Plas, Joep de kort
Art Director: Joep de Kort
Copywriter: Massimo van der Plas
Photographer: Simon Warmer
Postproduction: Magic Group
Published: January 2012

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usf's picture
9 pencils


jponino's picture
601 pencils

it becomes usual to have this kind of crap popping out from JWT, which is an agency still searching to find its positioning...
JWT is sinking

kleenex's picture
25728 pencils

not great, but not bad.

Daland's picture
140 pencils

Boring way to communicate a pretty boring message.

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