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Lamb

Agency: 
Published/Aired: 
May 2012
Description: 

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina

Comments (14)

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Highest Rated

sanalnileshwar's picture
sanalnileshwar
Activity Score 42

superb idea. superb.

Design Central's picture
Design Central
Activity Score 364

Oucch! Its a nice work for sure!

mmackinven's picture
mmackinven
Activity Score 1608

Not feeling it, where's the association of paper ripping to light?

10pencils's picture
10pencils
Activity Score 148

Have to agree with you, mmackiven. The lack of connection made it feel like a climax that didn't happen.

chuckieT's picture
chuckieT
Activity Score 680

I assume they used paper because this would run in a magazine, sort of creating the illusion you are seeing to the page behind the dark one. I don't see it as much of a stretch considering the medium.

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome campaign
very creative

Designer Don't Do Different Things
They Do Things Differently

everartz's picture
everartz
Activity Score 7609

lovely!

| Everartz |

killazol1's picture
killazol1
Activity Score 354

i do not think that it's a nice idea. i mean you can do much better staff. Sorry guys.

WAGA's picture
WAGA
Activity Score 21

killazo and 10 pencils and mmackinven pls let us all see ur ads here and let us see from u better ads from this ! thank u !!!

The best ideas come as jokes. Make your thinking as funny as possible.

mmackinven's picture
mmackinven
Activity Score 1608

My ads are for all to see on my blog and I never hide it, although it hasn't been updated with this years work yet. You're more than welcome to comment on them.
This is not a 'who's better' argument, I just can't see the connection in the 'rips the night apart'.

My opinion which I am entitled to :)

Now show us your ads.

WAGA's picture
WAGA
Activity Score 21

i saw them, very super creative. good luck, bravo :)

The best ideas come as jokes. Make your thinking as funny as possible.

WAGA's picture
WAGA
Activity Score 21

to all who r commenting pls let us see from u better ads :) especially killazo

The best ideas come as jokes. Make your thinking as funny as possible.

kleenex's picture
kleenex
Activity Score 43337

great idea.

Bob08's picture
Bob08
Activity Score 749

It could work.

sanalnileshwar's picture
sanalnileshwar
Activity Score 42

superb idea. superb.

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