Advertising Agency: Ogilvy, Guatemala
Executive Creative Director: Miguel Mayen
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso
Art Director: Christina Irving-Bell
Designer: Vinicio De Leon
Account Executive: Tete Del Cid
Copywriter: Otto Gramajo
Illustrator: Fernando Mira

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andylefty's picture
4533 pencils

Ooo I like this. Would be cool if The Oracle from the Matrix was in it too. Maybe off point but yeah, cool ad.

morse's picture
15046 pencils

Nice work!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jexep's picture
182 pencils

To me I think it's quite hard to understand, I really have to read the copy for 2 times.

my marketing blog (Thai Language):

dsklan's picture
1927 pencils

ah, the new backup sensor!!!
c´mon, the backupsensor exists for about 10 years, whats comes next?
the new bmw models with airbags?

mr.x's picture
952 pencils

Love it! But yeah, backup sensors has been around for a long time. Unless its a new backup sensor with new features that only BMW has. Or maybe the agency had a great idea for an old product?

Karelgp's picture
123 pencils

Siempre son buenos los avisos que logran la interacción con los clientes, me parece excelente.

Nike Diesel's picture
Nike Diesel
13339 pencils


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