BMW: Joy Was Born for the Left Lane

Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Jay Russell
Art Director: Robert Lin
Writer: Jeff Maki
Producer: Becky Carrel
Account Services: Tiffany Dixon, Travis Scoggins, Shannon Hearon, Nick Schulte
Marketplace Plannings: David Matathia, Elizabeth Thompson

June, 2010


Guest's picture

Too bad.

GSDM Idea City's picture
GSDM Idea City
6 pencils

Here's background on the campaign:

The “Sculpture” campaign was inspired by an actual kinetic sculpture that lives at the BMW Museum in Munich. Each sphere represents one of the more than 700 BMW designers, and the sculpture reflects the BMW design process. Like the designers, the spheres act independently of each other, and then eventually come together to create the finished product: In this case, the all-new BMW 5 Series.

Guest's picture

The fact you've had to post and explain the campaign is not a good sign.

Guest's picture

Not joyful and not in the left lane. Seems like there is a disconnect between the art and the copy. Nothing about this makes me want to drive this car. It's not even a sexy angle.

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