BMW Golfsport: Perfect drive
The perfect drive.
Advertising Agency: D'Adda, Lorenzini, Vigorelli, BBDO, Rome, Italy
Creative Directors: Giuseppe Mastromateo, Luca Scotto Di Carlo
Copywriter: Marco Venturelli
Art Director: Anselmo Tumpic
Photographer: Piero Perfetto
Published: April 2006
30 comments
My eyes are burning...how can BMW sign an ad like this one. So lame, poor, the idea is a horrible word play, not relevant and foolish.
come on this is horrible even in the 80s.
Still-born and I'd kill it again. What's the function? Where's the benefit? Definitely not relevant.
Perhaps they're trying to go descriptive only.
But I'm not so sure about the headline. It's drives it bad.
I thought that volkswagen has golf sport...
Hahaha
looks more like a putter than a driver. what is golf sport for bmw
this ad is not that bad. but it fits more to Volkswagen. maybe changing the line will help.
you got to be kidding
BWM roof has antenna?
sure it does... but this is another dumb ad from italy!
| Everartz |
Ok... neeeext.
i opened my jaws, not because its a great ad, but its because its a great car! its like having a crush on a tv character that rarely shows on tv, and once he does, u open ur jaws :) love that car!
So bad
Unless this is a 1980's ad, these guys should know BMW has stopped making those type of antaena for a long time now.
Well, i don't know bout the antennas they're producing now...
I also don't know which car this one is...
I don't mind about whatever has been done in the 80's.
What i know is, i'm the first one who likes this ad. It's great. And it aims the higher class guys, the ones who like to play golf. BMW and Golf. It seems OK to me.
Ta-ta-ra-ra-ta... Ta-Ta!
I like the ad too.
It shows a golf ball on top of a roof. If you drive away will it move? Probably not, because it's the perfect drive, smooth and powerful, like the perfect drive in golf. I like the twist on the visual and the line.
I imagine it speaks to the target as well, affluent highly educated males in their 30's-60's.
well..thats just bollocks beacuse the ball will roll of (wow lots of l's) because of the shifting of masses and gravity. It has nothing to do with smooth riding. Otherwise if the ride was smooth and stuff it had to be glued tight or have a little barrier on the back
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
I'm just saying what I think they are trying to say. I don't believe the ball won't roll off. It is an exageration of the benefit of a smooth ride. Far fetched, and not very impressive. I like it less every time I see it.
what? did you sold it to the client like that?
there's is no twist on the visual and the line, there's only a really bad line which tries to explain another boring looks-like-something-else-which-can-be-connected-to-the-product-in-a-positive-way-visual.
Well, if that's all you get from it, then that's all you get from it.
I got the message, and I like the line.
yes. that's all i get from it.
This is a "perfect crash".... So bad, so disappoint
HAhahahahaahahah we shouldnt even argue about this is crap (maybe rog will love this ad too) but why is this on the frontpage.
I think Ivan is a MeanBigBagFatMadafaka and put this up to see what we say about it...
I'm loving being in your head, BBFMF. ;)
>>>> That's not an ad. THIS is an ad.
It would only work if they are sponsoring a golf tournament.
Actually they ARE sponsoring a golf tournament.
See: http://bmw-golfsport.com/gs/en/index.html
So why didn't they wrote it????
That's an error...
Error is having too much of a narrow-mentality.
Too many people have it.
In the top box I read BMW Golfsport: they are famous for sponsoring several golf tournamets.
Probably the target is aware of that, expecially if they planned it on golf magazines, with locations and dates.
And, by the way, that's actually a BMW 1 Series antenna.
This is so bad, ad photo...