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BMW: Frog
That's why we don't have front wheel drives.
Agency: TBWA, Istanbul
Comments
great art direction. too bad the message is flawed.
I think the message is that there is a very good reason why all animals in nature evolved in a way that their rear legs are the ones that give power. I think it's very compelling and it does make me rethink my preference of front wheel drive even though I don't have any factual evidence to support it.
Really love it! It was there, so close, and I didn't see it! F---K!!!!
I really like it. My car has front wheel drive, and sometimes it's a pain to drive through the snow.
i understand the message as it relates to nature but factually front-wheeled controled cars are safer and more efficient thus the amount of front-wheel drive cars versus rear-wheel drive cars.
Sorry but that campaign sucks! Here is a great example of just trying to be interesting. Actually front wheel cars are better... You may ask it to everyone in automotive bussiness...
merrly i agree with you... the photoshop and overall art direction is great.. they actually made the 4 legged frog look really real. But the edge is wrong.. its not the right edge for BMW. And if darwin was right that frog might be mighty fast :-p.
-jason
What a great bit of branding. Get a laugh, differentiate your product and make the competition look like mutant frogs.
Marvels ad, its communicating very good with car lovers and the automotive market
duh...what about gorrilas?
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