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Expressions of joy, Art 1

Agency: 
Published/Aired: 
August 2009
Description: 

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Executive Creative Director, Mark Taylor

Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams

Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane


Comments (6)

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Hello! ekceecg interesting ekceecg site!

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Guest

Well, another old idea remade. Check this commercial for Honda Fit:
http://www.youtube.com/watch?v=sMq8dEHNLUo

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Guest

So what if its been done before?

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Guest

Nothing wrong with that, I guess the client is really happy to pay loads of money for an old idea that was used before.

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Guest

pretty good for a tyre ad.

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Guest

BMW came before the Honda execution.

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Guest

Hello! ekceecg interesting ekceecg site!

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