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22 comments

Mo's picture
Mo
648 pencils

Been done. Some one with a benz Key ring doing the same on a JAG. ( thanks Mstefan )
Not a fresh thought.
The 'artist unknown' twist doesn't help much.

bortolas's picture
bortolas
6 pencils

Been done, for sure. For jaguar... and in the other ad you could see that the damage was caused by a mercedez key.

info's picture
info
4 pencils

This one still feel fresh because of the self-confidence. No need to throw shit on competitors. Awesome attitude!

ellehcimeo's picture
ellehcimeo
3522 pencils

try harder.
i hate that luxury cars can get away with no message other than they will make other people jealous. big deal. duh.
i hope the next one has the logo ripped off of it because someone else is jealous.
not.

MStefan's picture
MStefan
2 pencils

Done in 2001, by DPZ, Brazil. Here's the link to that ad: http://www.ccsp.com.br/anuarios/anuarios.php?ano=26&premio=2&c=R

Last ad on the page.

kc_brock's picture
kc_brock
703 pencils

yep.

this one belongs on joelapompe's website.

rd

kre8's picture
kre8
989 pencils

it's not that bad. im sure jung von matt is a hotter agency than most of you chumps work at.

ellehcimeo's picture
ellehcimeo
3522 pencils

what does working at a hot agency that have to do with anything? this ad is still ho-hum.

hang-the-dj's picture
hang-the-dj
1262 pencils

Chumps? What is this, an 80s College movie?

Where do you work kre8? And is that clever little name the number plate on your 87 Mazda coupe?

kre8's picture
kre8
989 pencils

haha.
yes hang-the-dj, how did you guess?
sorry about earlier post, was grumpy. blame the suits.

hang-the-dj's picture
hang-the-dj
1262 pencils

No sweat, I always blame the suits. For everything.

slim's picture
slim
1047 pencils

u should apologize for that post Kre8. You pussy. And I don't want to hear 'i was stoned'. That's no excuse.

Skor's picture
Skor
208 pencils

Sony Bravia did it too...very very recently...

Have Heart's picture
Have Heart
922 pencils

Hm, arrogant and boring.

deep_tracy's picture
deep_tracy
588 pencils

i used to write for bmw. 'arrogant' is the exact tone they want half the time. the other half it's 'ego massage.'

Pouts's picture
Pouts
691 pencils

it's been done also for Peugeot in a TVC

rainman's picture
rainman
267 pencils

I don't see this making anyone want to buy a BMW

amelossi's picture
amelossi
168 pencils

Done 2000 by Nissan in Chile.

Kanti's picture
Kanti
48 pencils

Not exactly fresh

R®'s picture
115 pencils

I think all car brands did this :)
I remember the jag (a perspective shot)
with someone scratchin it with
a Mercedes key. (I think)

BMW DRIVER's picture
BMW DRIVER

That does not:

1. Inspire me to leave my car alone for a long time in a public way

2. Give a good example to people and the behavior we should expect

By the way, I don't think the ad serves as a product push, instead, as a brand logo "enhancement". After all, who does not want to drive a BMW?

Popchevy's picture
Popchevy
29 pencils

someone like it ,and others dosen't

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