BMW: Emanuelle

Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Group Director: Erdem Köksal
Art Director:levent Yalgin
Copywriter: Evren Dograr
Published: April 2010

10 comments

atb2005's picture
atb2005
13567 pencils

Elegant layout. Great metonymy!

Guest's picture
Guest

i feel stupid, but i can can't get it.. can somebody explain?

atb2005's picture
atb2005
13567 pencils

Emmanuelle was the lead female character in a series of French soft core movies from the 70's, 80's and even 90's, I think. There was even a book of the same title. Emmanuelle is now metonymic with pleasure. This has nothing to do with producing BMW's for "fucking". The car does look sexy, and it gives you pleasure.
'

hadrianapolis's picture
hadrianapolis
733 pencils

What? BMW cars produced for fuck? ha ha ha! Very impressive.

hadrianapolis's picture
hadrianapolis
733 pencils

What? BMW cars produced for fuck? ha ha ha! Very impressive.

Adaddicted's picture
Adaddicted
3435 pencils

an old favorite!

withalltherespects

Davosk's picture
Davosk
4815 pencils

Head office won't be so impressed.

Olafski001's picture
Olafski001
1193 pencils

and you can know... :-)

gonndo's picture
gonndo
1096 pencils

Well...

with Justin and Justine, I´d work as well...

Oh, Youth, where have you gone???

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Dzsoi's picture
Dzsoi
6440 pencils

Nope. It is 'manuel', as manual transmittion (or manual gearbox) and emannuelle for automatic transmittion. Just playing with words, but not a bad one, makes me smile.

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