BMW: Dog
More power, less consumption.
Advertising Agency: KING Helsinki, Finland
Art Director: Tobias Wacker
Copywriter: Mikko Eskelinen
Photographer: David Allan Brandt, Getty
Published: December 2007
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
14 Comments
yeah, I guess the image makes it very clear: more power, less consumption. But why does this news make me feel sad? Is it, perhaps, the dog's undeniably nostalgic body language?
The food doesn't seemed changed in anyway, so they're really just showing less consumption. And since the dog is sad, it makes it seem like the food has only recently changed and starvation will soon set in.
Yeah, the dog is sad.
Maybe if it looked happy about eating less, we'd all feel better about the ad.
Fail Harder.
I like the picture, but maybe I have to agree about the dog attitude, I think maybe if the dog be looking to the camera the idea of more power could be more clear.
But I like the ad.
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
I like the idea of the dog looking at the camera. Maybe have his head tilted at an angle.
was it done by Volkswagen a while back? i think so.
~ old habits die hard, older ones never do ~
IT was done by volkswagen. Won bronze in cannes 2006 i think. Large campaign, almost impossible to miss. A wonder that they did this. VW did the excact same idea, though better, with a walrus in front of a small table with little food and so on ...
haha..too bad. Good idea.
Exactly... same idea (and muuuch better executed).
_____________________________________________________
Trifles make perfection, and perfection is no trifle.
It would have solved the problem if a happier dog was jestering NO to food
Reactor
yes, it was done by volkswagen..
It was done by DDB for Volkswagen ;)
It was done by DDB for Volkswagen ;)
there is a similar AD FOR VW, but in this case is a big bear handing a little coffe cup
I think that if a car consumes less, the owner will use his or her car more. And that's why the dog is unhappy, because his is lonely
I think that the food is totally unnecessary and changes completely the message, and also delivers a contradictory feelling