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Cyclist

Agency: 
Published/Aired: 
May 2012
Description: 

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina

Comments (5)

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Highest Rated

Fernando Montero's picture
Fernando Montero
Activity Score 121

Done so many times that it hurts.

Design Central's picture
Design Central
Activity Score 364

Another good piece.

salil.sharma's picture
salil.sharma
Activity Score 2428

out standing

Designer Don't Do Different Things
They Do Things Differently

niceidea's picture
niceidea
Activity Score 133

powerful visuals!

sacrilegend's picture
sacrilegend
Activity Score 3384

Terrible, dull, worthless metaphor. "Rips the night apart." Spare me.

Fernando Montero's picture
Fernando Montero
Activity Score 121

Done so many times that it hurts.

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