BMW: Cyclist

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina
Published: May 2012

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5 comments

Design Central's picture
Design Central
364 pencils

Another good piece.

salil.sharma's picture
salil.sharma
2278 pencils

out standing

niceidea's picture
niceidea
133 pencils

powerful visuals!

sacrilegend's picture
sacrilegend
1998 pencils

Terrible, dull, worthless metaphor. "Rips the night apart." Spare me.

Fernando Montero's picture
Fernando Montero
121 pencils

Done so many times that it hurts.

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