5 comments

sold's picture
sold
3219 pencils

BMW could maybe (just maybe) describe "driving pleasure"? or we have to believe that describe "driving pleasure" is really impossible, even if you have a BMW?
You have words for anything. For driving pleasure, tree letters is enough (BMW logo)

adrianapr's picture
adrianapr
1238 pencils

Nice campaign! Art direction is impecable, the proportions, the shadows, etc
SOld, maybe you're rationalizing too much, i don't know.
when i read "except driving pleasure" and i look at the car, what i got is "hey, you can't describe it, you can only FEEL it. And only in a BMW, of course".
I think the campaign is a very good one.

sold's picture
sold
3219 pencils

maybe you right about describe x feel.
but i can not feel "driving pleasure" just looking at a pic of a BMW in some magazine page if i am sit on a grass park or office, or train...
anyway, i just feel that (possible) noise about the ad...
as i said: maybe you right :-)

8th floor monkey's picture
8th floor monkey
4 pencils

Good design

Mr.Top's picture
Mr.Top
728 pencils

ZZZZZZZZZZZZZzzzzzzzzzzzzzzzzz...........

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