You can describe anything. Except driving pleasure.
Advertising Agency: MAB, Berlin, Germany
Creative Directors: Nils Haseborg, Sven Sorgatz, Christian Jakimowitsch
Art Director: Michael Janke
Copywriter: Ilja Schmuschkowitsch
Illustrators: Alexander Tibelius, Jutta Kuss
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5 Comments
BMW could maybe (just maybe) describe "driving pleasure"? or we have to believe that describe "driving pleasure" is really impossible, even if you have a BMW?
You have words for anything. For driving pleasure, tree letters is enough (BMW logo)
Nice campaign! Art direction is impecable, the proportions, the shadows, etc
SOld, maybe you're rationalizing too much, i don't know.
when i read "except driving pleasure" and i look at the car, what i got is "hey, you can't describe it, you can only FEEL it. And only in a BMW, of course".
I think the campaign is a very good one.
maybe you right about describe x feel.
but i can not feel "driving pleasure" just looking at a pic of a BMW in some magazine page if i am sit on a grass park or office, or train...
anyway, i just feel that (possible) noise about the ad...
as i said: maybe you right :-)
Good design
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