6 comments

addyhoch10's picture
addyhoch10
2592 pencils

what a strange bmw ad.
i like the idea

RAZ21's picture
RAZ21
253 pencils

I love the idea. and i think it does put out the elite character of the bmw brand..Imagine a cosmopolitan guy driving around with his bmw cabrio in n.y. or paris...la dolce vita!

Rusio's picture
Rusio
326 pencils

Actually the line says "You`re losing half of your life"

eslametman's picture
eslametman
74 pencils

Good idea, really good

Rusio's picture
Rusio
326 pencils

This is from 2003.
Here`s the other 2 ads from the campaign.
http://adsoftheworld.com/forum/dungeon/bmw_cabrio

Corona Raymaker's picture
Corona Raymaker
549 pencils

The line can absolutely be translated with "missing" instead of "losing".
Nevertheless I think it's not that good, because if you really wan't to see such monuments, you will not spend your trip in the car...

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