BMW: Bridge

BMW: Bridge

You can describe anything. Except driving pleasure.

Advertising Agency: MAB, Berlin, Germany
Creative Directors: Nils Haseborg, Sven Sorgatz, Christian Jakimowitsch
Art Director: Michael Janke
Copywriter: Ilja Schmuschkowitsch
Illustrators: Alexander Tibelius, Jutta Kuss

Your rating: None Average: 5.9 (29 votes)

Comments

Submitted by Have Heart on Fri, 2007-11-30 10:30.

The visual isn't new, but the thought hits the point damn well.

Submitted by Wordnerd on Fri, 2007-11-30 10:32.

looks cool, but i think it needs to look shitty if the idea should work ;) but the art director surely is someone who doesn't stop till it's great. looks like LOTS of hours on those.

Submitted by talkingisfree on Fri, 2007-11-30 10:36.

The only thing i like is the concept.

Submitted by benjaminbrown on Fri, 2007-11-30 11:31.

I like these I think - I've seen the idea done before, it's nice to think someone did it all by hand, and the concept is sound.

I don't get why if it looked shitty if the idea should work, can you explain this Wordnerd?

Submitted by Wordnerd on Tue, 2007-12-11 04:50.

the line says "you can't describe driving pleasure". They chose typo to form a landscape, that really looks like great driving pleasure. I like the ad in whole, but i feel the art fights for itself, but not for the idea.
If the idea is different, then i don't get it;)

Submitted by bfrosty on Fri, 2007-11-30 13:09.

This is way too close to the Nissan "Words Fail" campaign.

Submitted by Kris on Fri, 2007-11-30 15:06.

I like this but I feel they could've done this much simpler. For once I find the presence of grand art direction utterly distracting. If the execution has been seen before just do something different, even more so when it doesn't ad much to the idea.

Submitted by Kateter on Fri, 2007-11-30 15:34.

IMHO the copy is a bit wrong. visual is saying more like 'you can describe everything. except THIS CAR.' cause the visual is stating that what is now mundane (around us) cannot compete with the car's design.
to describe a driving pleasure, the situations should be more extreme. now it's just like everydays driving route. this concept could be pushed a bit forward.

Submitted by lsadunb on Fri, 2007-11-30 15:36.

Not bad at all.

Submitted by Naziro on Sat, 2007-12-01 03:05.

take a look at this:

http://adsoftheworld.com/media/print/hsbc_systematic_investment_plan_c...
http://adsoftheworld.com/media/print/hsbc_systematic_investment_plan_h...
http://adsoftheworld.com/media/print/hsbc_systematic_investment_plan_u...

and this

http://adsoftheworld.com/media/print/yazigi_english_school_words_4
http://adsoftheworld.com/media/print/yazigi_english_school_words_3
http://adsoftheworld.com/media/print/yazigi_english_school_words_2
http://adsoftheworld.com/media/print/yazigi_english_school_words_1

Submitted by kgeiger on Sat, 2007-12-01 22:41.

If I was working at a "media arts" agency and just won a new client like BMW, I'd want to do more than rehash and old visual idea. Not that it's a bad rehashing, it's just that it's not particularly refreshing...

Submitted by musback on Sat, 2007-12-01 08:43.

Would hate to start inDesign with this in mind ;)
very nice
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

ivan's picture
Submitted by ivan on Mon, 2007-12-03 09:11.

haha! :)

Submitted by lostinla on Sat, 2007-12-01 16:01.

Yes I've seen it before (typographic illustrations) but that doesn't stop me from really liking these.

"Results are ripples on the ocean of intent." - Hrant Papazian

Submitted by Zeus on Mon, 2007-12-03 08:59.

good direction...all of them

Submitted by Vernon Jeremy Muller on Thu, 2007-12-06 23:12.

I'll have to agree with Kris... it's a fantastic work of art, but I find myself admiring the artwork rather than the car... Got to give the artist an "A+" though for the amount of hours put into this piece of work. On a scale of one to ten, I'd give this a 4 and a half