BMW Aftersales: Spanner

Exceptional service keeps BMWs performing like BMWs. And that includes using original BMW parts. To find out how we can help you keep your BMW customers satisfied, visit partnersinquality@bwwgroup.ca

This ad ran in business-to-business magazines targeting independent garages and their mechanics.

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy Mckay
Copywriter: Shelly Dwyer
Production Managers: Georgette Iordanous, Cecily Lo, Chris Yang
Photographer: Shanghoon
Account Director: Martha Danobeitia

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19 comments

kripaakar's picture
kripaakar
522 pencils

wow!!

shahidali's picture
shahidali
4063 pencils

there's a 'cool' factor in it.

shahid

appie's picture
appie
157 pencils

I can like this!

alexander_bickov's picture
alexander_bickov
3279 pencils

Awesome

sneakyhands's picture
sneakyhands
1857 pencils

visual makes no sense. why do i care about these boring wrenches?

Scrapenbaker's picture
Scrapenbaker
371 pencils

cause it looks like the bmw car grill

xcreativity's picture
xcreativity
2374 pencils

impressive visual

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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roel_bogers's picture
roel_bogers
84 pencils

Very nicely done!

dsklan's picture
dsklan
1927 pencils

makes no sense, the ad is for spare parts, not for repair service

kgeiger's picture
kgeiger
7016 pencils

Agreed. This advert would be so much better if it employed spare parts instead of tools...

Wordnerd's picture
Wordnerd
6662 pencils

agree. looks like theres a lot to repair on a bmw. change the logo to mercedes and its ok :P

boom's picture
boom
107 pencils

really clever. love the bmw grill. beautiful looking too.

Imagepro's picture
Imagepro
112 pencils

It's a nice picture, but I think people might get this wrong. It sure can look like BMW is a lot of maintance

boom's picture
boom
107 pencils

it says the ad was in b2b magazines targeting independent garages not consumers.

Hibon's picture
Hibon
3731 pencils

Just great!

Simple ideas are the best !

Roger Keynes's picture
Roger Keynes
5497 pencils

Roger, that.

Will Think for Salary

Corbeen's picture
Corbeen
1070 pencils

another ad in the world of ads.

Aba Hu's picture
Aba Hu
4 pencils

that gives the impression of "already done and seen" but the execution is top
bravo

mosho's picture
mosho
298 pencils

it's more like repairing than spare parts right

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