BMW Aftersales: Spanner
Exceptional service keeps BMWs performing like BMWs. And that includes using original BMW parts. To find out how we can help you keep your BMW customers satisfied, visit partnersinquality@bwwgroup.ca
This ad ran in business-to-business magazines targeting independent garages and their mechanics.
Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy Mckay
Copywriter: Shelly Dwyer
Production Managers: Georgette Iordanous, Cecily Lo, Chris Yang
Photographer: Shanghoon
Account Director: Martha Danobeitia
19 Comments
wow!!
there's a 'cool' factor in it.
shahid
I can like this!
Awesome
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
visual makes no sense. why do i care about these boring wrenches?
cause it looks like the bmw car grill
impressive visual
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Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
Very nicely done!
makes no sense, the ad is for spare parts, not for repair service
Agreed. This advert would be so much better if it employed spare parts instead of tools...
agree. looks like theres a lot to repair on a bmw. change the logo to mercedes and its ok :P
really clever. love the bmw grill. beautiful looking too.
It's a nice picture, but I think people might get this wrong. It sure can look like BMW is a lot of maintance
it says the ad was in b2b magazines targeting independent garages not consumers.
Just great!
Simple ideas are the best !
Roger, that.
Will Think for Salary
another ad in the world of ads.
that gives the impression of "already done and seen" but the execution is top
bravo
it's more like repairing than spare parts right
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