BMW Aftersales: Spanner

Exceptional service keeps BMWs performing like BMWs. And that includes using original BMW parts. To find out how we can help you keep your BMW customers satisfied, visit partnersinquality@bwwgroup.ca

This ad ran in business-to-business magazines targeting independent garages and their mechanics.

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy Mckay
Copywriter: Shelly Dwyer
Production Managers: Georgette Iordanous, Cecily Lo, Chris Yang
Photographer: Shanghoon
Account Director: Martha Danobeitia

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19 comments

522 pencils

kripaakarThursday, February 18, 2010 - 00:46

wow!!

4056 pencils

shahidaliThursday, February 18, 2010 - 01:41

there's a 'cool' factor in it.

shahid

161 pencils

appieThursday, February 18, 2010 - 02:02

I can like this!

3321 pencils

alexander_bickovThursday, February 18, 2010 - 02:23

Awesome

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

1859 pencils

sneakyhandsThursday, February 18, 2010 - 02:48

visual makes no sense. why do i care about these boring wrenches?

354 pencils

ScrapenbakerThursday, February 18, 2010 - 04:06

cause it looks like the bmw car grill

2384 pencils

xcreativityThursday, February 18, 2010 - 04:12

impressive visual

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

84 pencils

roel_bogersThursday, February 18, 2010 - 04:33

Very nicely done!

1913 pencils

dsklanThursday, February 18, 2010 - 08:14

makes no sense, the ad is for spare parts, not for repair service

6767 pencils

kgeigerMonday, March 8, 2010 - 08:29

Agreed. This advert would be so much better if it employed spare parts instead of tools...

6714 pencils

WordnerdThursday, February 18, 2010 - 08:42

agree. looks like theres a lot to repair on a bmw. change the logo to mercedes and its ok :P

94 pencils

boomThursday, February 18, 2010 - 08:48

really clever. love the bmw grill. beautiful looking too.

112 pencils

ImageproThursday, February 18, 2010 - 08:54

It's a nice picture, but I think people might get this wrong. It sure can look like BMW is a lot of maintance

94 pencils

boomThursday, February 18, 2010 - 09:28

it says the ad was in b2b magazines targeting independent garages not consumers.

3687 pencils

HibonThursday, February 18, 2010 - 15:15

Just great!

Simple ideas are the best !

5405 pencils

Roger KeynesThursday, February 18, 2010 - 18:10

Roger, that.

Will Think for Salary

1031 pencils

CorbeenThursday, February 18, 2010 - 18:37

another ad in the world of ads.

4 pencils

Aba HuFriday, February 19, 2010 - 08:42

that gives the impression of "already done and seen" but the execution is top
bravo

300 pencils

moshoWednesday, March 3, 2010 - 09:43

it's more like repairing than spare parts right

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