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BMW: Adaptive headlights

BMW: Adaptive headlights
Your rating: None Average: 7.8 (50 votes)

Advertising Agency: Fallon, Minneapolis, USA

11 Comments

weighter's picture 744 pencils
weighter | Tue, 2007-02-13 02:31

brilliant (pun intended)

jello55's picture
Guest | Fri, 2007-08-17 19:55

yes

Guest's picture
Guest | Tue, 2009-03-03 13:41
9

GREAT IDEA

Guest's picture
Guest | Tue, 2009-06-09 10:26

(O_O) oh sweet.

Spoonfeederxxx's picture 643 pencils
Spoonfeederxxx | Thu, 2010-03-04 08:29

Nice, but creatively obvious...

Sven Gali's picture 845 pencils
Sven Gali | Thu, 2010-03-11 00:24

What's that web site?

imagineit's picture 398 pencils
imagineit | Mon, 2010-05-03 09:23

BMW ads are always fab!

prs's picture 210 pencils
prs | Fri, 2010-06-04 01:36
6

hahaha made me laugh. Great work.

Don't follow the herd - be yourself!

Guest's picture
Guest | Wed, 2010-07-14 07:39

It's a nice concept, but I think the execution could have been crisper. The copy at the top just seems a bit cumbersome. Bring it all to the bottom. Make it all smaller and less in your face, now we're talking

Guest's picture
Guest | Wed, 2010-07-14 07:40

Why not actually use a BMW along a dark narrow widing road have the headlights shining round corners. Or maybe not.....

dadada's picture 1643 pencils
dadada | Fri, 2011-06-10 06:42
8

great

Critics are easy.

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