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24 comments

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Brilliant.

"Pastes like shit."

popdistortion's picture
popdistortion
1594 pencils

Simply: Wow.

Ney Frances's picture
Ney Frances
660 pencils

nice! 8/10

is there life before death?

drunk dave's picture
drunk dave
1066 pencils

BMW/Lexus lipstick ad... the streak across the face. Hmmm, I think the lipstick's better.

Ney Frances's picture
Ney Frances
660 pencils

totally agreed, my 8/10 turned to a 5/10

is there life before death?

ingolstadt's picture
ingolstadt
56 pencils

err.... from the ad, the driplets were on the outside, how come someone sitting inside wrote that?! (using water droplets from outside?!?)

Sandis Grantins's picture
Sandis Grantins
26 pencils

I guess they are trying to say, that water condensates allot in BMW's... :))
Anyways - I still like this ad. The idea is clear instantly and it puts a little smile on face.
I haven't seen the mentioned upper Lexus ad though.

chintan ruparel's picture
chintan ruparel
1516 pencils

i think u hav a point...not sure though

~ old habits die hard, older ones never do ~

Rabubi's picture
Rabubi
560 pencils

The frost / condensation will be on the outside. Doesn't make sense to me.

fersvax's picture
fersvax
1237 pencils

Try turning on the heat of any car or just breathe with the windows closed in a rainy day. That gets the effect. (But BMW has this failure corrected, am I right?)

FER.

Wiseone's picture
Wiseone
2 pencils

Ever watched the movie Titanic?

truecopy's picture
truecopy
400 pencils

Maybe Sebastian got some "sexytime" therefore the condensation..his girlfriend is probably the driver...
What is it again?

oh yeah...rly good!

"Sex sells. Truth even better." - A friend

Dick Huges's picture
Dick Huges
939 pencils

classic.

Minimum's picture
Minimum
1496 pencils

Okay, most of the time I dont have this problem...but I get the lipstick version. But not this one... What is the thought behind this one? I would appreciate some help here

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

focus group's picture
focus group
146 pencils

While the kid wrote his name, the BMW accelerated. That's the idea. And I think it's been done a lot of times. I remember for example a (Peugeot?) spot, where a guy is going full throttle and because of the acceleration a tear leaves his eye horizontally.

I think, if you wanna do acceleration ads, you've got to come up with something new, like Ogilvy London did.

http://bestadsontv.com/files/print/2007/Jan/4674_FRD%20Focus%20Tablecl...

Minimum's picture
Minimum
1496 pencils

OOOOOOOh now I get it. He got pushed back in his seat. Darn my young mind is leaving me during weekends :)

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

nvane's picture
nvane
26 pencils

Lipstick one is def. better than this one..

joelapompe's picture
joelapompe
3466 pencils

it's not made by JWT but by the agency called BDDP&Fils (France)

cbaujard's picture
cbaujard
2 pencils

Joe la pompe is right. This ad is quite old (I think that the pedrocchi/beauregard team is currently uploading all his work (cigarette work right before)). They created it when they were at BDDP&Fils, quite a long time ago (2002 would be my guess, b4 the lexus lipstick, for instance).

johann.s's picture
johann.s
112 pencils

how can you write like this? so the car starts and stops so that someone can write the rest ...?

oligofree's picture
oligofree
288 pencils

....i.i...improvement of art direction needed ..needed.d.d.d.........

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not freedom like a shopping card

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It's my job to keep punk rock elite

rami_abdallah's picture
rami_abdallah
6 pencils

Smart !

8/10

Paulo César's picture
Paulo César
16 pencils

Amazing!!!

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