Agency Network: 
January 2011

Print advertisment created by FCB, Germany for bmt, within the category: Public Interest, NGO.

Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Vitali Nazarenus
Copywriter: David Akuffo
Photographer: Uwe Düttmann
Retouching: Peter Ruebenian
Music: Leenert Schrader
Editor: Philip Wachsmann
Web Developer: Jan Kuntoff (Freiland)

Comments (13)

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Highest Rated

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632


Vingy's picture
Activity Score 474

Not very original

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632


luispiter's picture
Activity Score 2756

its good but not new

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Fox mimics Mona Lisa while rescuing partially deflated nude female human from suffocating smoke of tannery fire?

Write a wise saying and your name will live forever – Anonymous.

morse's picture
Activity Score 18026

Nicely done, but seems like a very familiar idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
Activity Score 7615

this reminded me of that movie called planet of the apes if im not mistaking when the apes had humans in the cages as their pets... but i gotta say that the photo retouching isnt that good where the fox's hair overlaps with the skin.. it could've been given more time to get it better

| everartz |

Ordozgoiti's picture
Activity Score 235

This actually makes me want to shoot every fox I come accross before they do that to me...

tirthomitro's picture
Activity Score 2758

way too L A M E!!

they showed me a picture & i laughed
dignity has never been photographed

Billoughsby's picture
Activity Score 5144

Well the vantage point and composition make it very clear, but I do wish they'd striven to put the fox in situ, in the winter woods, say. Too much work, perhaps; it's as if all their PS money was spent wrapping the girl. I think a five is generous.

That's it.

allan080i's picture
Activity Score 109


LisaEve's picture
Activity Score 11

Perfect sensual quality - reflects how women attempt to portray a sexy & elegant look while wearing a dead animal wrapped around their necks. One of my favorites of the anti-fur ads. Sadly, wearing fur seems to have a made a huge comeback this winter '11.

outsider's picture
Activity Score 14

done before.

LexxIt's picture
Activity Score 6

ceck out the film, too. you'll find it on their site: