bmt ­Bund Gegen Missbrauch der Tiere e.v. (Association against animal abuse): Fox

Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Vitali Nazarenus
Copywriter: David Akuffo
Photographer: Uwe Düttmann
Retouching: Peter Ruebenian
Music: Leenert Schrader
Editor: Philip Wachsmann
Web Developer: Jan Kuntoff (Freiland)
Published: January 2011


Vingy's picture
474 pencils

Not very original

Ron Burgundy's picture
Ron Burgundy
1636 pencils


luispiter's picture
2756 pencils

its good but not new

Anonymous Author's picture
Anonymous Author
1541 pencils

Fox mimics Mona Lisa while rescuing partially deflated nude female human from suffocating smoke of tannery fire?

Write a wise saying and your name will live forever – Anonymous.

morse's picture
16480 pencils

Nicely done, but seems like a very familiar idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
7611 pencils

this reminded me of that movie called planet of the apes if im not mistaking when the apes had humans in the cages as their pets... but i gotta say that the photo retouching isnt that good where the fox's hair overlaps with the skin.. it could've been given more time to get it better

| Everartz |

Ordozgoiti's picture
235 pencils

This actually makes me want to shoot every fox I come accross before they do that to me...

tirthomitro's picture
2764 pencils

way too L A M E!!

they showed me a picture & i laughed
dignity has never been photographed

Billoughsby's picture
5091 pencils

Well the vantage point and composition make it very clear, but I do wish they'd striven to put the fox in situ, in the winter woods, say. Too much work, perhaps; it's as if all their PS money was spent wrapping the girl. I think a five is generous.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

allan080i's picture
104 pencils


LisaEve's picture
11 pencils

Perfect sensual quality - reflects how women attempt to portray a sexy & elegant look while wearing a dead animal wrapped around their necks. One of my favorites of the anti-fur ads. Sadly, wearing fur seems to have a made a huge comeback this winter '11.

outsider's picture
14 pencils

done before.

LexxIt's picture
6 pencils

ceck out the film, too. you'll find it on their site:

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