Blundstone: Use By

At least your feet won't feel uncomfortable.

Advertising Agency: AJF Partnership, Melbourne, Australia
Creative Director: Joshua Stephens
Art Director: Michael Gagliardi
Copywriter: Michael Skarbek
Photographer: Chris Budgeon
Published: April 2011


Mr. ok's picture
Mr. ok
37 pencils


Billoughsby's picture
5095 pencils

Must be a local joke

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

shahidali's picture
4069 pencils

If what i'm assuming is the message, then there's something very wrong with it.


Bob.C's picture
1163 pencils

Let me just check I'm not misreading this - these boots are more comfortable than the diarrhea and stomach cramps (implied) you'll get after eating seriously out of date tinned oysters. It will be interesting to see if this approach sells boots.

createwitty's picture
204 pencils

according to me this is a major communication hazard...u r promoting workboots which can absorb shock which makes u comfortable nd u show images which has no link either wid d feet, knee or d back or wid seemingly shocking situations...or may be they r saying tht these boots can atleast save ur feet from the shock u'll get after watching this did it even get past d brainstorming table..

simonsays's picture
332 pencils

Nothing new here.

Concept was used in 1997 to sell sugar.

Luikah's picture
62 pencils

i really don`t get it here.

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