At least your feet won't feel uncomfortable.
Advertising Agency: AJF Partnership, Melbourne, Australia
Creative Director: Joshua Stephens
Art Director: Michael Gagliardi
Copywriter: Michael Skarbek
Photographer: Chris Budgeon
Published: April 2011
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7 Comments
ok
Borrowed interest in reverse: convey the comfort of boots by showing the grimiest thing you can come up with that really has nada to do with the boots.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Not good, maybe an uncomfortable social situation would have worked better
http://we-convince.com
according to me this is a major communication hazard...u r promoting workboots which can absorb shock which makes u comfortable nd u show images which has no link either wid d feet, knee or d back or wid seemingly shocking situations...or may be they r saying tht these boots can atleast save ur feet from the shock u'll get after watching this campaign..how did it even get past d brainstorming table..
BAD
What doe's it means ?
Nice photo : 1 stars.
Lame campaign. Sorry.