Bluespace: Office

Get back your space. Store it at Bluespace.

Advertising Agency: Atletico International, Barcelona, Spain
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Illustrator: Andreas Höher
Photographer: Frank Schoepgens
Retoucher: Amrit Jandu
Art Buyer: Anne Bornefeld
Account Director: Peter Stengele
Published: April 2008

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22 comments

Guest commenter's picture
Guest commenter

Bad CG.

RIZLA's picture
RIZLA
42 pencils

true

Toro's picture
Toro
1007 pencils

This is an ad for bigger office space. Why would you want to store your office?

Resign and make space for creatives who are actually real creatives.

SeanMartin's picture
SeanMartin

If Toro hadnt mentioned something about storage, I never would have gotten this one.

Nice idea, failed execution.

Equipaggio's picture
Equipaggio

Get over yourselves. it's supposed to be "bad CG" (in other words, artificial looking) - as in, this isn't suposed to look like real life, it's meant to look like a computer game. In keeping with the idea. And as for "If it hadnt mentioned something about storage, I never would have gotten this one" - that's like saying if a car didn't have wheels it wouldn't move.
Spend less time criticising, more time putting your own masterpieces on the table.

Toro's picture
Toro
1007 pencils

so what are you doing here?

SeanMartin's picture
SeanMartin

Pumpkin, here's a clue for you: as a standalone ad, which is the first thing I saw in this series, IT DOESNT WORK. It's not communicating anything. It's totally dependent on the video to make its point, and for a print ad, it's not very well done. Why is the guy getting ready to crash into a wall of storage boxes? You know, silly questions like that can make or break an ad. And sorry, but if this is supposed to support the video, YES, it's supposed to look at least marginally like real life. BUT IT HAS TO COMMUNICATE *SOMETHING*. And this doesnt. Get over it yourself.

Guest commenter's picture
Guest commenter

Toro! haha! what the f*** are you talking about!? Learn to read, then learn to read ads! this is great.

Toro's picture
Toro
1007 pencils

Why don't you explain me. Surprise me!

Some advice for you: consumers aren't supposed to "learn to read ads". An ad should speak for itself and never be a riddle. So what the f*ck are you talking about.

Guest commenter's picture
Guest commenter

seanmartin ur one cynical man! Have u actually read the line!? let me rewrite it: Get back your space. Store it at Bluspace. I bet you need a map around a running track!

SeanMartin's picture
SeanMartin

Nice try, whoever you are. But that's just flailing around, sorry. The ad does not work as a standalone. Deal with it and move on.

fat boy's picture
fat boy

It does work dude. you have to think about it. Its clear as rain man. As a campaign its thought provoking. Unlike way too many ads that say, for srtonger teeth etc. strong coffee etc, then show a gun barrel made from a coffee cup. Thats for primary school children. So self explanitory it insults. So, think. thats what you are supposed to do. or do you not work in advertising?

Guest commenter's picture
Guest commenter

Bullshit. It's crap. If you have to think about it, the moments gone. Stupid ad, stupid campaign.

Maybe you dont work in advetising either if you think this is good. Student still?

Guest commenter's picture
Guest commenter

Bullshit. It's crap. If you have to think about it, the moments gone. Stupid ad, stupid campaign.

Maybe you dont work in advetising either if you think this is good. Student still?

SeanMartin's picture
SeanMartin

One thing I find vaguely amusing on these boards is that when you strongly disagree with the herd, the one-size-fits-all reply is "You dont work in advertising". Sorry, friend, but I have. Your response, on the other hand, is straight out of the textbooks. You think this is "so self explanitory it insults", and I'd respond by saying that you would pass over this ad in a magazine and not even miss it. The message in the visual is confusing. The layout doesnt make a lot of through-thought sense. The art direction is half-assed. Shall I go on?

From an *advertising* perspective, this is a lame attempt to do in print what the video does much, much better. But it doesnt come anywhere near capturing the fun or the style of that. AS A CAMPAIGN, I give them kudos for doing something unique and different -- but let's not put lipstick on this particular pig and call it something it's not. As a standalone piece, this fails.

Guest commenter's picture
Guest commenter

keep going. your the one looking the fool here.

Toro's picture
Toro
1007 pencils

Not really. His comments make sense, not those mumblings of people here.

Toro's picture
Toro
1007 pencils

Also for you: EXPLAIN THIS AD TO US!

If you can't then that means the ad is rubbish.

torrentzz's picture
torrentzz

Once again, beautiful execution. crisp and engaging.

Jambade's picture
Jambade

Brilliant, sends the message across clearly, hahaha look how the man is trying to run away!

free fall's picture
free fall

Lets not be silly. its a good visual. have a listen to yourselves... it is unbelievably amusing that you professionals have such anger and rage against what exactly? I like looking at it. it amuses me. thats all i need during a shit day at the office. Anyone agree?

Guest commenter's picture
Guest commenter

yeah! its good campaign. whats wrong with it?

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