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everyoneisacritic's picture
everyoneisacritic
Activity Score 20

THE SAME STRATEGY WAS USED FOR THE DON'T FORGET CAMPAIGN FOR POST-ITS. THAT CAMPAIGN HOWEVER WAS INFINITELY BETTER EXECUTED.

THIS IS LIKE A ROUGH. FIRE THE ART DIRECTOR. SLAP THE COPYWRITER!

Rusio's picture
Rusio
Activity Score 326

looks more like a public interest campaign than an office and equipment one.
dont like it.

SummerA's picture
SummerA
Activity Score 154

Agreed.

moonunit's picture
moonunit
Activity Score 125

Agreed.

whitespace's picture
whitespace
Activity Score 1953

Agreed that you agreed to his agreement to the agreeable.

commandw's picture
commandw
Activity Score 21

....

slim's picture
slim
Activity Score 1047

I guess we're all in agreement then. How odd.

jennywhx's picture
jennywhx
Activity Score 1142

odd relation...why don't draw love? :P permanent love..?
watever. i am dreamy today.

http://jennywhx.blogspot.com jwhx:Visionary

kc_brock's picture
kc_brock
Activity Score 703

that's a better solution.

rd

val's picture
val
Activity Score 93

as a marker ad it doesn't make sense
odddddddddddd

kc_brock's picture
kc_brock
Activity Score 703

i also thought this was another wwf campaign.

rd

zerej's picture
zerej
Activity Score 14

strange somehow...should i buy the marker or help whale?
there is much better execution of simmiliar idea in last german student adc

chintan ruparel's picture
chintan ruparel
Activity Score 1516

u talking bout the eraser ads?

~ old habits die hard, older ones never do ~

zerej's picture
zerej
Activity Score 14

no for non permanent markers
http://80.86.167.177/nww2006/preview/z00017348p.jpg
copy:" some things are not to be permanent"..or something like that :)

chintan ruparel's picture
chintan ruparel
Activity Score 1516

i had done something very similar for an eraser campaign not too long ago... check out this link http://adsoftheworld.com/files/Graphic1_0.jpg

~ old habits die hard, older ones never do ~

Davosk's picture
Davosk
Activity Score 4815

I wouldn't have shown that if I were you.

fersvax's picture
fersvax
Activity Score 1239

HEHEHEHE, me neither!!!!!

FER.

act's picture
act
Activity Score 535

ironically, such markers can be written on a piece of paper> paper are made from trees> decrease of trees could kill the animals.

Nihad's picture
Nihad
Activity Score 16

hahaha 3 Creative Directors work on this and you guys dont like it??

ivan's picture
ivan

I think Benetton did a similar strategy in the past. Meaning they took up social responsibility issues in their advertising to sell clothes. What do you think? Is it the same case here?

freshman's picture
freshman
Activity Score 126

Yeah...Benetton did that. But this campaign doesn't have strong idea like Benetton.

Davosk's picture
Davosk
Activity Score 4815

Sorry, what the hell is system correction?

Mo's picture
Mo
Activity Score 648

agree with most of the comments above ( haven't seen that Benetton ad and can't remember/haven't seen the German student's work ).

Dick Huges's picture
Dick Huges
Activity Score 937

Using a pen to mark things that are important t and never see them go away???? CONGRATULATIONS!!!!!! You are the #7 team that does the same ad!!! You win 5 Internets!!!! Go out celebrate and expense it after. You deserve it.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hehehe, dick is always entertaining (no pun intended)

~ old habits die hard, older ones never do ~

pixelbomb1's picture
pixelbomb1
Activity Score 2555

hey Dick what about "INTERNOTS"

Sincerely,
Arnold Santillan
714-206-2459

teenie's picture
teenie
Activity Score 1894

These would work great if the pen company was a sponser supporting the preservation of wildlife. It would be the perfect match. But on its own it feels like they're shamelessly borrowing off a good cause.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

yeah! what teenie said!

Arisca's picture
Arisca
Activity Score 164

mitsu, is it? considering what japanese whale hunters have been doing to the species. not vey moral.

ms_pinky75's picture
ms_pinky75
Activity Score 12

Nice thought! I like It

JPWrites's picture
JPWrites
Activity Score 238

If they also had a note saying "30% of all sales donated to the WWF", then they would make sense - otherwise it's just profiting from endangered species

everyoneisacritic's picture
everyoneisacritic
Activity Score 20

I GET THE IDEA, BUT THE LINE SEEMS TO HAVE BEEN WRITTEN BY SOMEONE WHO DOESN'T KNOW HOW TO FORM SENTENCES. WHATEVER HAPPENED TO CRAFTING?

IT'S A PUBLIC SERVICE AD...THEY SHOULD HAVE AT LEAST WRITTEN ISSUED IN PUBLIC INTEREST SOMEWHERE. WITHOUT THAT THIS AD SEEMS LIKE IT'S BEEN DONE BY SOMEONE WHO SUCKS BOTH AT ART AND COPY.

WHAT A WASTE OF A POTENTIALLY NICE IDEA.

everyoneisacritic's picture
everyoneisacritic
Activity Score 20

THE SAME STRATEGY WAS USED FOR THE DON'T FORGET CAMPAIGN FOR POST-ITS. THAT CAMPAIGN HOWEVER WAS INFINITELY BETTER EXECUTED.

THIS IS LIKE A ROUGH. FIRE THE ART DIRECTOR. SLAP THE COPYWRITER!

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