January 2008
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Also From This Campaign ( items)


Too many children see a lawn mower as something else.

Advertising Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Writer: Mike Holicek
Photographer: Scott Ritenhour
Retouching: John Gill, Lee Stokes, Matt Sauter

Comments (11)

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A.G. Pennypacker's picture
A.G. Pennypacker
607 Activity Scores

I like this idea but the headline is really lazy. And putting them on all three is even lazier. I don't see how this falls on the client Charlie, but using the same line for all three DOES sound like a client move. So it certainly is possible. Short of that, it's my belief that as a writer you should be swinging for the fences every chance you get. And shockingly, this guy let three chances pass him by.