Advertisement

Screwdriver

Published/Aired: 
March 2009
Description: 

Print advertisment created by The Brand Agency, Australia for Blu Tack, within the category: House, Garden.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Directors: Craig Buchanan
Photographer: Allan Myles
Copywriter: Des Hameister

Comments (14)

Log in or register to post comments

Highest Rated

Zeus's picture
Zeus
Activity Score 906

what is this?

Guest's picture
Guest

Don´t get it...

Zeus's picture
Zeus
Activity Score 906

what is this?

Guest's picture
Guest

The point is, I think, that the Blu-teck re-usable adhesive is so convinient and efficient that compared with it, other tools are Stone age ones.

Wordnerd's picture
Wordnerd
Activity Score 6692

adhesive is right, but i fear the idea is worse. it's not stone, it's this adhesive clay they formed the tools out of. meaning it's like a scewdriver, hammer, sticky tape.

btw: weak!!!

Guest's picture
Guest

I took it to mean that Blu-Tack does the job of all of these tools. Which is why all of the tools are fashioned out of Blu-Tack.

Wordnerd's picture
Wordnerd
Activity Score 6692

oh sorry, i thought you meant they where made of stone to deliver the message

Guest's picture
Guest

So you did the ad? Do you email everyone an explanation?

Guest's picture
Guest

Advertising is not about making riddles......Hate these ads.

www.immb.info

Guest's picture
Guest

they needed a copywriter for this?

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

If you HAD an account, the above comment should be grounds for having it deleted.

elyoshiro's picture
elyoshiro
Activity Score 546

I don't understend

Guest's picture
Guest

"I took it to mean that Blu-Tack does the job of all of these tools. Which is why all of the tools are fashioned out of Blu-Tack."

Yep, correct. This campaign is saying bluetack does works just as a hammer and cellotape do, to keep stuff in place.

A pretty so-so campaign. They should be communicating that, as an adhesive, bluetack shits on cellotape (Bluetack's main competitor I assume). But instead the cellotape execution meekly says 'hey, we're just like cellotape'.

The problem with Blue-Tack is it rips paint off walls when you remove posters etc. That's why landlords hate people using blue-tack. People often get stung/lose part of their bond as a result.

Guest's picture
Guest

well very hard to get the concept, because at first i dont know what is blu-tack, the message is not clear.

icanthink's picture
icanthink
Activity Score 270
Advertisement