14 comments

Guest's picture
GuestThursday, March 19, 2009 - 11:16

Don´t get it...

Zeus's picture
914 pencils
ZeusThursday, March 19, 2009 - 11:21

what is this?

Guest's picture
GuestThursday, March 19, 2009 - 11:51

The point is, I think, that the Blu-teck re-usable adhesive is so convinient and efficient that compared with it, other tools are Stone age ones.

Wordnerd's picture
6714 pencils
WordnerdThursday, March 19, 2009 - 12:10

adhesive is right, but i fear the idea is worse. it's not stone, it's this adhesive clay they formed the tools out of. meaning it's like a scewdriver, hammer, sticky tape.

btw: weak!!!

Guest's picture
GuestThursday, March 19, 2009 - 12:14

I took it to mean that Blu-Tack does the job of all of these tools. Which is why all of the tools are fashioned out of Blu-Tack.

Wordnerd's picture
6714 pencils
WordnerdThursday, March 19, 2009 - 12:22

oh sorry, i thought you meant they where made of stone to deliver the message

Guest's picture
GuestThursday, March 19, 2009 - 13:04

So you did the ad? Do you email everyone an explanation?

Guest's picture
GuestThursday, March 19, 2009 - 15:12

Advertising is not about making riddles......Hate these ads.

www.immb.info

Guest's picture
GuestFriday, March 20, 2009 - 01:06

they needed a copywriter for this?

A.G. Pennypacker's picture
613 pencils
A.G. PennypackerFriday, March 20, 2009 - 03:10

If you HAD an account, the above comment should be grounds for having it deleted.

elyoshiro's picture
526 pencils
elyoshiroFriday, March 20, 2009 - 09:55

I don't understend

www.yoshirosans.blogspot.com

Guest's picture
GuestSaturday, March 21, 2009 - 05:50

"I took it to mean that Blu-Tack does the job of all of these tools. Which is why all of the tools are fashioned out of Blu-Tack."

Yep, correct. This campaign is saying bluetack does works just as a hammer and cellotape do, to keep stuff in place.

A pretty so-so campaign. They should be communicating that, as an adhesive, bluetack shits on cellotape (Bluetack's main competitor I assume). But instead the cellotape execution meekly says 'hey, we're just like cellotape'.

The problem with Blue-Tack is it rips paint off walls when you remove posters etc. That's why landlords hate people using blue-tack. People often get stung/lose part of their bond as a result.

Guest's picture
GuestMonday, March 23, 2009 - 07:03

well very hard to get the concept, because at first i dont know what is blu-tack, the message is not clear.

icanthink's picture
270 pencils
icanthinkWednesday, March 25, 2009 - 03:50

DONE
http://adsoftheworld.com/node/35060