Blu-52: Kids
The cleanest, clearest pool ever.
Advertising Agency: Y&R South Africa
Creative Directors: Michael Blore
Art Director: Krigers Naidoo
Copywriter: Michael Blore
Published: May 2009
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18 Comments
Huh?
she is under water.
?
shahid
this picture is taken underwater, in the pool.. the pool is so clean that u can barely tell, except for the bubbles near her nose..
something should be with the hair, too. very subtle now, but a nice idea
it doesnt look like it's taken underwater.....
yes, that's the idea...
very nice idea.. but it should hav been clear without explanation...
I like it.
Great work
Great work ripped from a campaign in Chile. It's identical. Shame on you guys.
Transom Draught - Always check the level of the water behind you.
Bubbles came out from swimwear, hairs and other body parts. At least some other small bubbles doesn't destroy the idea and visuals, I think it emphasize it. Movement in hairs is missing a bit too.
Wasn't this underwater idea done last year at Cannes. Some kind of over the counter product to help you breathe easier?
It is nice idea and it is a pity they didn't executed it better.
http://adsoftheworld.com/media/print/biopiscinas_man
Chief Creative Director Nexus BBDO
Muy bueno, en los otros 2 se aleja el mensaje.
she's not just underwater, she's underage.
lol
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