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Karate

Agency: 
Published/Aired: 
May 2009
Description: 

Print advertisment created by Y&R, South Africa for Blu52, within the category: House, Garden.

The cleanest, clearest pool ever.

Advertising Agency: Y&R South Africa
Creative Directors: Michael Blore
Art Director: Krigers Naidoo
Copywriter: Michael Blore

Comments (13)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

why static hairs ?

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~ Quite obviously, I have gathered no moss ! ~

Tchabana's picture
Tchabana
Activity Score 103

Hum!!! Racism?

morse's picture
morse
Activity Score 17548

How and why?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spinnaker's picture
Spinnaker
Activity Score 98

A total rip from a campaign from Chile. See below for access to the campaign - the cleanest pool you've ever seen. Not good guys; not good at all.

NastyJester's picture
NastyJester
Activity Score 740

I really like the idea of these adverts, but it wasn't until the previous one with the girl that I got it. The wedding one is ridiculous... who goes into a pool on their wedding day wearing their tux or bridal dress? Likewise, what the hell is this guy doing? Water boxing? Shouldn't the shots be of things that people would actually do in pools? And instead of repeating the air bubble visual 3 times, why not explore the other differences that would take place underwater? A woman looking perfectly normal with her hair floating upwards, for example, or something pool-related suspended in 'mid air' beside her.

Guest's picture
Guest

I agree.. it's not related enough to actually being in a pool.

Guest's picture
Guest

Makes the Serbian fox ads look like genius.

valayamadvertising's picture
valayamadvertising
Activity Score 244

the series is under water pictures
sagar
www.valayam.com

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Chief Creative Director Nexus BBDO

Guest's picture
Guest

Muy bueno el de la chica, comparto que en el resto se aleja la idea.

Ohkamp's picture
Ohkamp
Activity Score 228

Nice simple idea.

Guest's picture
Guest

False good idea.

Guest's picture
Guest

Charly P
reach the gold with this campaign?

rolling.stone's picture
rolling.stone
Activity Score 2741

why static hairs ?

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~ Quite obviously, I have gathered no moss ! ~

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