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Blu-52: Karate

Blu-52: Karate
Your rating: None Average: 3 (8 votes)

The cleanest, clearest pool ever.

Advertising Agency: Y&R South Africa
Creative Directors: Michael Blore
Art Director: Krigers Naidoo
Copywriter: Michael Blore
Published: May 2009

13 Comments

Tchabana's picture 103 pencils
morse's picture 8826 pencils

How and why?

What hath God wrought

Spinnaker's picture 100 pencils

A total rip from a campaign from Chile. See below for access to the campaign - the cleanest pool you've ever seen. Not good guys; not good at all.

Transom Draught - Always check the level of the water behind you.

NastyJester's picture 746 pencils

I really like the idea of these adverts, but it wasn't until the previous one with the girl that I got it. The wedding one is ridiculous... who goes into a pool on their wedding day wearing their tux or bridal dress? Likewise, what the hell is this guy doing? Water boxing? Shouldn't the shots be of things that people would actually do in pools? And instead of repeating the air bubble visual 3 times, why not explore the other differences that would take place underwater? A woman looking perfectly normal with her hair floating upwards, for example, or something pool-related suspended in 'mid air' beside her.

Guest's picture

I agree.. it's not related enough to actually being in a pool.

Guest's picture

Makes the Serbian fox ads look like genius.

valayamadvertising's picture 244 pencils

the series is under water pictures
sagar
www.valayam.com

Javier Ramírez's picture 1236 pencils

http://adsoftheworld.com/media/print/biopiscinas_man

Chief Creative Director Nexus BBDO

Guest's picture

Muy bueno el de la chica, comparto que en el resto se aleja la idea.

Ohkamp's picture 210 pencils
8

Nice simple idea.

Guest's picture

False good idea.

Guest's picture

Charly P
reach the gold with this campaign?

rolling.stone's picture 2750 pencils

why static hairs ?

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