Blu-52: Karate
The cleanest, clearest pool ever.
Advertising Agency: Y&R South Africa
Creative Directors: Michael Blore
Art Director: Krigers Naidoo
Copywriter: Michael Blore
Published: May 2009
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13 comments
Hum!!! Racism?
How and why?
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A total rip from a campaign from Chile. See below for access to the campaign - the cleanest pool you've ever seen. Not good guys; not good at all.
I really like the idea of these adverts, but it wasn't until the previous one with the girl that I got it. The wedding one is ridiculous... who goes into a pool on their wedding day wearing their tux or bridal dress? Likewise, what the hell is this guy doing? Water boxing? Shouldn't the shots be of things that people would actually do in pools? And instead of repeating the air bubble visual 3 times, why not explore the other differences that would take place underwater? A woman looking perfectly normal with her hair floating upwards, for example, or something pool-related suspended in 'mid air' beside her.
I agree.. it's not related enough to actually being in a pool.
Makes the Serbian fox ads look like genius.
the series is under water pictures
sagar
www.valayam.com
www.valayam.com, www.valayam.com/blog
http://adsoftheworld.com/media/print/biopiscinas_man
Chief Creative Director Nexus BBDO
Muy bueno el de la chica, comparto que en el resto se aleja la idea.
Nice simple idea.
False good idea.
Charly P
reach the gold with this campaign?
why static hairs ?
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