Blown Away, Toupee

May 2007

Art directors: Alan Lewus, D.Johnson
Copywriters: Steve Anderson, S.Nel

From 0 to lost toupee in 4.9 seconds. The all-powerful SLK 55 AMG convertible.
Mercedes-Benz - The future of the automobile.

Advertising Agency: Leo Burnett, South Africa
Creative Director: Vanessa Pearson
Photographer: Michael Meyersfeld

Comments (14)

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Darrin Stephens's picture
Darrin Stephens
Activity Score 242

These are actually pretty funny. This kid with the tupee is hilarious.

helloween's picture
Activity Score 32

pretty amazing

addyhoch10's picture
Activity Score 2592


ivan's picture

Yes, as it was lost previously. I'm almost complete with all the reposts. Thanks for the patience.

addyhoch10's picture
Activity Score 2592

thanks for your patience to repost every single one of them! :)

erhanali's picture
Activity Score 368

A little long copy. Very nice idea.

"Everyday is one short life"

AdvertisingIsNotArt's picture
Activity Score 58

Are you guys insane??? This campaign is so wrong on so many levels! Just look at. It’s not a clever idea or a great campaign at all.

Here’s the pitch...
Some rich bastard rips through an underdeveloped and impoverished section of what seemingly is South Africa as this is where the agency is, in his brand new SLK 55 AMG convertible.

Here’s the best part...
He’s going so fast that his toupee flies of his head and happens to land on a small, young barefoot child wearing stained and dirty clothing standing outside a derelict and crumbling service station???

Lame! Lame! Lame! This campaign is an insult!

Shame Mercedes Benz! Shame Leo Burnett South Africa!

hang-the-dj's picture
Activity Score 1262

Well put. I concur.

addyhoch10's picture
Activity Score 2592

yes, they're insulting the poor. and they're portraying their own target group as old snobbish toupee wearers.

Jumo's picture
Activity Score 592

Simply scandalous !!

Art Director FP7 Morocco

msred's picture
Activity Score 491

im not excited about the message - snobbish. Insensitive bastards.

FaisalT's picture
Activity Score 36

I am all for ads that don't show the product but still manage to convey an image, a smart witty image at that. However, I do have to agree with AdvertisingIsNotArt's comment. It is a good image but the message is poorly conveyed and I do agree that it is shameful. The whole campaign seems as it is poking fun at as well as demoralizing the less fortunate.

FatalGhost's picture
Activity Score 52

I think the ad is hilarious. Although I don't think I'd be driving MY new Benz in Deliverance.

Guest's picture

I hope that this camping is so cruel....... Show persons which never will can buy a mercedes....