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Blown Away, Scarf

Published/Aired: 
May 2007
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Description: 

Art directors: Alan Lewus, D.Johnson
Copywriters: Steve Anderson, S.Nel

From 0 to lost silk scarf in 4.9 seconds. The all-powerful SLK 55 AMG convertible.
Mercedes-Benz - The future of the automobile.

Advertising Agency: Leo Burnett, South Africa
Creative Director: Vanessa Pearson
Photographer: Michael Meyersfeld

Comments (6)

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Totally agree - I wonder why those subjects were chosen - would have also worked with a white normal income class average human - so why the poverty theme ? why the poor location/setting ? Does the driver want to escape ? what does a mercedes benz do in such an environement ? poverty sightseeing ? don´t get it !! To me a a european this looks strange. never would have worked here - just polarized. sorry, good photography - bad advertising !!!

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