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15 comments

Advertising Pawn's picture
Advertising Pawn
419 pencils

Funny copy. I really like it even if you could be confused that they only have erotic books.

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B128's picture
B128
392 pencils

Gosh! From far I thought it was one of those awareness campaign.

Desi's picture
Desi
1052 pencils

Cliche at best. Can't we stop thinking of sex puns for a while and do something more original?

sloppy4's picture
sloppy4
1496 pencils

it's a lost opportunity for a great and wide open category. they went the cheap, easy, and well-travelled route. they should hang their heads low.

kre8's picture
kre8
989 pencils

all of a sudden i wanna leave aotw and check out how britney spears is doing in rehab.

chintan ruparel's picture
chintan ruparel
1516 pencils

nope...i quite like these...a fresh take on books! atleast i think so..

~ old habits die hard, older ones never do ~

esotericusername's picture
esotericusername
313 pencils

There's a certain maturity about these. Gold in my book!!!

Dick Huges's picture
Dick Huges
939 pencils

hahahaha this is awesome. if you guys dont like you don't know anything about advertising.

esotericusername's picture
esotericusername
313 pencils

I agree, the push for cannes continues.

kre8's picture
kre8
989 pencils

these ads are clearly breaking down social barriers and holding a mirror up to multi-cultural society.

esotericusername's picture
esotericusername
313 pencils

I can't get over these. There's a character duality represented in the simple lines, something I've only felt when I read Poe for the first time.

Dick Huges's picture
Dick Huges
939 pencils

I like the font aswell. I bet they have a pretty good typographer working on these.

braindrain's picture
braindrain
240 pencils

Sexual innuendos to sell something completely unrelated to sex? Brilliant! Creative team, get ready to put, "Merit, small local ad show" on your resumes.

esotericusername's picture
esotericusername
313 pencils

I think they'll get much more than that.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

So its ok to use sexual abuse for gags now?

Well bugger me.

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